One private catalogue
Categories, SKUs, net prices, optional discounts, units of measure and stock flags live in one place, so every customer sees the same current list.
The problem
Trade orders arrive by phone, WhatsApp and email
If you supply cafés, shops and restaurant groups, you probably take orders in several channels at once. A call comes in during a delivery run, a photo of a handwritten list arrives on WhatsApp, and an email uses a different product name for the same item. Someone on your side then retypes each order, and checks prices and stock from memory or a spreadsheet.
The typing is only part of the cost. The customer cannot see whether an order was received, a manager has no clean way to approve a large order before it goes out, and a price change rarely reaches every person who orders. A b2b ordering portal replaces that trail of messages with one catalogue and one record per order.
How it works
How a trade order moves through the portal
Publish one catalogue
Add your categories and products with SKU, description, net price, an optional discount percentage, unit of measure and an in-stock or out-of-stock flag. Every store orders from this same catalogue.
Set up each customer as a store
Create a store for each customer outlet and invite its users by email. Roles decide who can order, who can approve and who can manage the store.
Draft, save and submit
An order starts as a private draft that the customer can save and finish later. Staff with approval rights auto-approve their own orders. Everyone else submits the order for review.
Approve, request changes or reject
An approver can accept the order, send it back to the customer as a change request, or reject it. A rejected order is cancelled.
Fulfil and track
Your team triages the order and updates its status through Accepted, Processing, In transit and Delivered. The store sees each status change in real time, and the order can carry an invoice reference.
Features for suppliers
What your team gets
Approvals inside each store
Role-based permissions define who orders, who approves and who manages, so a large order can be checked before it goes out.
Single-use discount codes
Issue a single-use code to a specific store as a percentage or a fixed amount, optionally limited to certain products.
Announcements
Send a message about a price change, a delivery day or a cut-off time to all stores, to selected stores, or to selected roles.
Order reports
Filter orders by store, status and date to see what each customer is buying and where orders are waiting for action.
Notifications everywhere
Customers and staff receive updates by email, in-app message and mobile push, so a status change does not depend on someone checking a chat.
Your branded workspace
Each business gets its own workspace with your logo and colours, and the interface is available in English and Greek.
How the model maps
Head office and stores, applied to trade customers
ordr.broker was built for a head office and its own stores or franchisees. It is a good fit for a wholesaler when you think of the model in those terms: your business is the head office that publishes the catalogue, and each trade customer is a store. Customers with several outlets set up each outlet as its own store, so approvals and orders stay separate for each site.
Discount codes, announcements and order reports use the same structure. You decide which stores receive an offer, and you see orders by store rather than by a single shared inbox.
Who it is for
Suppliers with regular trade customers
The portal suits wholesalers, distributors and producers who sell to the same customers again and again, such as cafés, shops, restaurant groups and other trade accounts. Repeat ordering is where a shared catalogue and a visible order history save the most time, because the same people place orders each week and expect the same products and prices.
It is less of a fit if your main channel is consumer orders through a web shop. For a broader view of how orders between head office and its stores or customers are managed, see order management software. If your team is still running trade orders through chat, the replace WhatsApp ordering guide covers the switch. For the wider platform, start at the ordr.broker home page.
Day to day
What changes for your team and your customers
Your sales and operations staff work from one queue of orders. Each order shows who placed it, which store it belongs to, its current status and any invoice reference, so there is no need to reconcile a phone note with an email. When an order needs changing, the change request goes into the order itself and the store amends the draft, which keeps the history in one place.
Your customers see their own orders and their status without calling to ask. Staff with approval rights can place orders without waiting for a second check, while other team members send orders for review. Announcements replace the group message that used to carry price changes and delivery notices.
Access is controlled by role, and important actions are recorded, so you can see who did what. Invitations are sent by email, so a new user joins the right store with the right permissions from the start.
Frequently asked questions
What is a b2b ordering portal?
A b2b ordering portal is a private online place where a supplier publishes its product catalogue and trade customers place orders against it. ordr.broker gives each customer outlet its own store account, with users, roles and approvals, so orders no longer depend on phone calls, WhatsApp messages or email threads.
Who is the business and who is the store?
Your business is the supplier that owns the catalogue. Each customer outlet, such as a café, shop or restaurant, is set up as a store with its own users and approvers. The platform was designed for a head office and its own stores or franchisees, and this is how a supplier and its trade customers map onto that model.
Can my customers see anything outside my catalogue?
No. Each business has its own branded workspace, and store users only order from the catalogue that business publishes. Your customers never see another business’s products or orders.
Do my customers need to install an app?
No. Stores use the web dashboard in a browser. Users who prefer their phone can also use the ordr.broker iOS and Android mobile app, which supports mobile push notifications.
How are orders approved?
Staff with approval rights in a store approve their own orders automatically. Other orders are submitted for review, and an approver can approve, request changes or reject. A rejected order is cancelled, and a change request sends the order back to draft so the store can amend and resubmit it.
Which languages does the portal support?
The interface is available in English and Greek.